Here’s the TL;DR version of my latest article for PR Daily:
1. Self-promotion is an inescapable part of today’s creative process. As soon as your post is published, it behooves you to SHOUT IT from the rafters. You labored so long and hard on the writing, shouldn’t you reward your efforts with a little promotion?
2. You can’t just tweet your post once. You must repackage and repurpose your content, baiting your tweets with various angles and hooks, casting them to segmented audiences.
Here’s the full piece.
