A Corporate Executive Board survey of more than 1,000 IT leaders found that people who teach and provide insights were perceived as far more valuable than people pushing a new product or service. Stop leading with your services, and lead to your services.
—Ronan Keane
Related: Is Your Website Primarily a Sales Tool or a Marketing Tool?
Showing posts with label Website Strategy. Show all posts
Showing posts with label Website Strategy. Show all posts
Monday, September 1, 2014
Wednesday, July 17, 2013
Is Your Website Primarily a Sales Tool or a Marketing Tool?
Here’s one clear answer, from the Murthy Law Firm:
Q. What resources are available on your current site?
A. It’s aimed at building an online immigrant community. There’s no hard sell—its priority is not to bring in clients but to help and show we care and know our stuff. We clarify the most complicated laws, using tools like teleconferences, podcasts, and blogging.
Our moderated bulletin board has over 165,000 members who share information and knowledge about visa processing trends and related matters. On Monday nights, we have a real-time chat where one of our senior attorneys explains immigration law and processes. Every two or three years, we redo the site from scratch, working with a web development firm.
Q. How’s business?
A. Clients are banging down the door. They throw themselves at our feet asking us to take them on. The feeling is, “If they give this much away for free, what must it be like if you pay them?”
Q. What resources are available on your current site?
A. It’s aimed at building an online immigrant community. There’s no hard sell—its priority is not to bring in clients but to help and show we care and know our stuff. We clarify the most complicated laws, using tools like teleconferences, podcasts, and blogging.
Our moderated bulletin board has over 165,000 members who share information and knowledge about visa processing trends and related matters. On Monday nights, we have a real-time chat where one of our senior attorneys explains immigration law and processes. Every two or three years, we redo the site from scratch, working with a web development firm.
Q. How’s business?
A. Clients are banging down the door. They throw themselves at our feet asking us to take them on. The feeling is, “If they give this much away for free, what must it be like if you pay them?”
Wednesday, December 26, 2012
Your Website Is More Than Just a Website
In its excellent e-book, Failing to Plan Is Planning to Fail: A Web Design Guide for Nonprofits, marketing agency Abstract Edge explains the essence of a modern website:
“A website design isn’t just a website design.
“The questions you need to be asking about your organization, its offerings, priorities, target audiences, etc., are fundamental questions that any organization, nonprofit or otherwise, must be able to answer.
“The website should simply be an expression of that deeper, clarified focus, the image the organization wishes to portray, and the values it wishes to live.
“Do you understand your mission? Your vision? Your values? Your goals? Your priorities?
Failing to Plan Is Planning to Fail: A Web Design Guide for Nonprofits
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