What’s “Native Advertising” All About, Anyway?:
“Would you, as a reader, be more likely to click on a Samsung banner ad/video or this cool sponsored post encouraging amateur photographers to enter a contest and nominate their home town as “the most photogenic city in the world”? For us the answer is obvious, so you can see why pretty much everyone agrees that “native” advertising is the way of the future.”
Related: How BuzzFeed Generates $20 Million a Year Without a Single Banner Ad
