“I’m deeply invested in Google Voice—I use it as my primary phone number, so if it were to shut down, I’d have to send new digits to all my friends and professional contacts. Why am I worried that it will vanish? Because Google Voice has no clear business model. Google won’t take my money for it. It’s been years since the company updated the service in any significant way. And Voice loyalists have alerted me to troubling warning signs—last year, for instance, Google moved a link to Voice from the drop-down menu labeled More in its navigation bar to a deeper, nested menu labeled Even More. Was this change significant? I have no idea. But it’s not encouraging—just troubling enough that I should probably begin to look for alternatives from companies that will take my money.”
—
Farhad Manjoo
