Decide for yourself:
“GM feels so strongly about online perceptions that this year it mandated that its 4,300 dealerships use one of three reputation-management vendors to help them solicit reviews and monitor posts or risk a portion of their factory incentive money.
“Blumenschein [GM's social media manager of customer and relationship services] said her 18 employees answer questions online or otherwise post 200 to 300 times a day. That's about 5,000 to 7,000 a month, 7 days a week, she said.
