Conventional Wisdom | Upworthy |
Focus on current events | Timeliness doesn’t matter |
Publish hundreds of posts per week | Publish 60 posts per week |
Original content is best | No original content |
Videos should be short | Video length doesn’t matter |
Wear your partisanship on your sleeve | Use nonpartisan headlines |
Comments build a community | No comments |
Pitch big-name reporters | Pitch social media celebrities |
Sources:
1. The Brilliant, Unusual Way Media Startup Upworthy Grew to 10.4 Million Monthly Readers in Its First Year, Business Insider
2. Why Upworthy’s Signature Headlines Are Only Half the Story, Fast Company
3. What Tools Does Upworthy Employ to Test Its Headlines?, Quora
4. Upworthy Says We’ve Been Doing Viral All Wrong: Serious Stuff Is More Shareable Than LOL Cats, PandoDaily
