Is Facebook the Perfect Platform to Engage Customers?

HubSpot says “yes”:

If you are comfortable with talking to your customers, you’ll find a lot to like on Facebook ...

This time you invest in learning more about Facebook marketing will help you generate more traffic to your website, more sales, higher average sales, and more and better ways to connect with your customers. It will also provide your customers and prospects more ways to learn about your offerings even as they tell you what it is they want from your business.

Perhaps most important is that metric you cannot measure: the level of engagement and loyalty to your brand that social networks and only inbound marketing can generate on a mass scale ...

Facebook has already done the heavy lifting. They’ve got your audience tuned in every day because it’s become a part of the fabric of people’s lives ... From a marketer’s perspective, this is a dream come true. You get to have a two-way relationship with your best customers and their family and friends.