“Curators load potential headlines and thumbnail images into a testing system, which shows each option to a small sample of the site’s visitors, tracking their actions—did they click it, did they share it? The system used to return detailed numerical feedback on each option, but it was decided that hard numbers over-influenced the curators; now it tags options with things like ‘bestish’ and ‘very likely worse.’”
Watching Team Upworthy Work Is Enough to Make You a Cynic. Or Lose Your Cynicism. Or Both. Or Neither
