4 Case Studies to Get Your Client on Board With Social Media

A while ago, I wrote an article for Mashable titled, “15 Case Studies to Get Your Client on Board With Social Media.” Apparently, the web agency, Huge, picked up where I left off: that the best way to illustrate the value of social media is not by mere reference to channels like Facebook and Twitter, but to how those channels enable you to conduct your existing business better.

Four examples:

• Zappos has used Twitter to conduct market research for new lines of business.
• Comcast has a dedicated customer service Twitter account (@ComcastCares) in addition to its main Twitter handle (@Comcast) used for branding and company news.
• DKNY deftly avoided a PR crisis by addressing a potential threat involving copyrighted images used in a storefront by quickly posting an explanation and remedies on its Facebook account.
• Dell has found success with its @DellOutlet account in driving sales for refurbished computers, building to nearly 1.5 million followers and $6.5 million in revenue less than two years after launching the account in 2007.