Should Scoops Come in a Single Serving, or in Multiple Flavors?

Faced with a scoop, big publications like the Times and Post tend to cram everything into one long article. Business Insider follows the same playbook, except when it doesn’t.

An example of the latter approach appeared last week, when reporter Alyson Shontell wrote up the story of Noah Kagan, an early Facebook employee who was fired and thus missed out on $185 million in stock options. Alyson extracted four different angles from Noah’s new book:

Article	Page Views
Young Mark Zuckerberg Allegedly Threw Water on an Engineer’s Computer and Threatened Employees With a Samurai Sword	80,289
How an Early Facebook Employee Messed Up, Got Fired, and Cost Himself $185 Million	47,986
The Intimidating First Conversation an Early Facebook Employee Had With Mark Zuckerberg	26,497
How I Got My Job As One Of Facebook’s First 30 Employees	5,734

Would combining these short takes into a longer single narrative have drawn more traffic? What do you think?