Monday, September 29, 2014

So This Is What CRM Software Does

“Let’s say you’re an entrepreneur who wants to sell into General Electric. Well, a host of Andreessen Horowitz (A.H.) relationship managers can type ‘General Electric’ into the system and presto: You see dozens of contacts within the A.H. ecosystem working at G.E., including Beth Comstock, senior vice president and chief marketing officer. The software also specifies who from A.H. is the primary relationship owner, and when the last contact was made. All interactions get tracked, even emails, so that anyone at A.H. can review the relationship history. And, the large and growing team only increases the power of the ecosystem as they contribute to it.”

How Andreessen Horowitz Is Disrupting Silicon Valley