If You Have a Ton of Fans, Your Videos May Perform Better on Facebook Than on YouTube

In the first four hours, Facebook users watched the above video 2.4 million times. On YouTube, the four-minute clip garnered just a few thousand views during that time.

Hmm. Isn’t YouTube the go-to social network for video? Maybe not. The Times explains:

“Many of Beyoncé’s 64 million Facebook fans spotted the video in their news feeds and shared it with their friends. People who saw it on YouTube did not have such an easy way to spread their enthusiasm.”

Addendum (4/29/2015): BuzzFeed’s data show that YouTubers prefer informational videos, while Facebookers prefer identity-based videos.

Addendum (7/16/2015): How Facebook’s video-traffic explosion is shaking up the advertising world