2. How PR Pros All Too Often Put the Cart Before the Horse
3. The Intake Imperative
4. Why You Should Stop Giving Out Estimates Without First Confirming Exactly What a Client Wants
5. Always Have a Conversation Before You Provide Your Price
6. Listen First, Then Quote
7. Never Tell a Client Your Price Without First Asking for This 1 Thing
8. Never Tell a Client Your Price Without First Asking This 1 Thing
9. The Easiest Way to Lose a Prospective Client
10. Before Quoting a Price, Specify What the Client Really Wants
11. Don’t Sign a Client Without Doing This First
12. Don’t Sign a Client Without First Doing This
13. Want to Close More Clients? Then You Need to Do More Intake Interviews
14. Want to Close More Clients? Then You Need to Do This
Addendum (1/15/2020): And the winner is...
