If you check out my latest article, you’ll see that the article headline is this:
“Phone Calls Are a Crucible. Here’s How Not to Get Burned”
(I tested 11 headlines; this one performed the best.)
If you look closely, you’ll see that the search-engine headline (in the tab of your browser) is different:
“Conference Calls Have Never Been More Important. Are You Botching Them?”
And if you Tweet the article (by clicking the “Share on Twitter” button at the bottom), you’ll see a third headline (a social-media headline):
“Early in his career, @jrick viewed phone calls as a burden. Today, he knows they’re an opportunity.”
I’ve long been advocating that websites publish multiple headlines for their content. I’m glad I finally got around to doing for myself what I preach to others. :)
