Study Hall recently profiled Choire Sicha, the editor of the New York Times’s “Style” section. Study Hall’s social-media manager then tweeted alternate headlines for the resulting article (the first is the headline that ran):
1. How Choire Sicha Is Steering Style in a Crisis
2. You Will Be Surprised When You Read This Profile of Choire Sicha
2. You Will Be Surprised When You Read This Profile of Choire Sicha
3. This New York Times Editor is Reexamining the Style Section. But Does It Matter?
4. Choire Sicha Did a Weird Fidget With a Scarf While Talking to Our Reporter. Here's Why That Matters.
5. Telling Details? This Profile of Choire Sicha Has Them.
6. You Might Think Your Editors Know What They're Doing. Choire Sicha Doesn't. (But Actually He Does)
7. What Are We Doing in this Article? Profiling Choire Sicha.
8. We Were Trying So Hard to Headline This Profile of Choire Sicha! But, Like, Do Headlines Really Matter Anymore?
