Because a writer knows how to create a relationship between structure and comprehension.
Because a writer knows how to maintain a reader’s attention and why some techniques work better than others.
Because a writer knows when repetition is useful versus when it’s distracting.
Because a writer knows how summaries can be phrased to be remembered.
Because a writer knows how word choice must reflect not only meaning but also sound.
Because a writer knows what kinds of edits are matters of taste and what kinds diminish impact.