Friday, August 28, 2020

Why Should You Hire a Professional Writer?

Thanks to my friend and colleague Mike Long for this:

Because a writer knows how to create a relationship between structure and comprehension.

Because a writer knows how to maintain a reader’s attention and why some techniques work better than others.

Because a writer knows when repetition is useful versus when it’s distracting.

Because a writer knows how summaries can be phrased to be remembered.

Because a writer knows how word choice must reflect not only meaning but also sound.

Because a writer knows what kinds of edits are matters of taste and what kinds diminish impact.