Our mission is to improve people’s lives with the world’s best transportation. It’s an ambitious goal that includes autonomous vehicles, bike- and scooter-share, fully-electric fleets, integrated transit systems, and cities designed around people rather than cars. We are launching a series of articles, videos, and social posts to show how that vision becomes reality, including — but not exclusively — through Lyft’s own efforts.
To that end, we are seeking experienced general-interest transportation writers who can inject a lively voice into a sometimes dry topic, write in almost any format, and develop surprising, unique, and compelling pitches. Time commitment and workload will depend on the candidate.
Addendum (12/20/2022): Here’s another one, from Parisleaf:
About You
You’re a gifted writer with a penchant for research. Psychology fascinates you. You’re an experienced copywriter, and while you’re adept at writing clever headlines that inspire action, you’re a poet at heart. You thrive on helping brands discover their essence and put their purpose into brief, memorable, magnetic words. You like writing words that are useful and believe that form and function should be besties.
Mission, vision, purpose statement, big idea, manifesto, purple cow — it seems every branding agency has its own terminology for the first half of branding. Whatever you like to call these word-bundles, you understand that it’s all for naught if brands cannot clearly describe why they exist, what sets them apart, and why people should care.
You’ve helped clients develop everything from competitive analysis to core positioning statements, voice and tone, content strategy, taglines, and marketing copy from websites to print collateral.
You’ve worked closely with designers and appreciate the interplay between words, letters, and images.
You’ve spent years studying how people read and hear online, in print, and across time – and you know how strong brand identity can tie it all together.
You are proactive, self-motivated, and organized. You’re comfortable presenting work to clients and listening to what they’re not saying. You can defend your decisions with confidence and professionalism. You are curious, empathetic, and — most importantly — willing to set your ego aside for the greater good of clients and teammates.
The Role
The Brand Writer will work closely with our creative, project management, business development, and leadership teams to help service the company and our partners’ needs. Typical tasks include:
- Researching partner materials and competitive landscapes to summarize highlights and opportunities.
- Facilitating stakeholder interviews with problem-finding in mind.
- Writing key discernment summaries to capture research insights and analysis.
- Working with teammates and helping to facilitate collaborative workshops with clients.
- Establishing the who, what, and why it matters of brand messaging guidelines.
- Developing strategic recommendations for naming, messaging, and identity design.
- Facilitating transitions from verbal to visual milestones with designer(s).
- Collaborating with design to establish core and directional ideas.
- Sharing keen observations, opinionated viewpoints, and objective feedback with teammates to ensure our solutions are world-class.
- Writing taglines, headlines, and content for various deliverables from print to web.
- Working with our partners navigating conflict, staying on target, developing relationships, and building partnerships
- Assist with internal writing and editing needs such as case studies, articles, social posts, and more.
- Establishing good self-editing, time management, budgeting, and scoping skills.
- Communicating well in both written and spoken forms.
Though you will spend many hours writing in sweet solitude, this position is collaborative and client-facing. We are looking for someone who enjoys developing ideas with clients and colleagues and can then hunker down and write powerful copy that meets our partners’ needs, tell their truth, and exceed their expectations.
P.S. We’re an Oxford comma shop. No need to apply if you disagree. ;-)
