How to Articulate the Perfect Elevator Speech

Speak in benefits.

Instead of This	Try This
I’m a detail-oriented editor.	I can change the critical words on your website that will convert passersby into customers.
I hande public affairs.	I have a close relationship with Senator Smith, who chairs the committee your company will soon appear before.
I’m on the digital team.	I specialize in search engine optimization, which will make your bad news disappear in Google.