Weird Al’s Other Talent: He’s a Brilliant Marketer

Two things helped to ensure that Weird Al’s latest album went viral:

1. Instead of releasing the entire album at once, he released his eight best singles one day at a time, thereby sustaining interest over more than a week.

2. He released each single as an exclusive to a targeted, high-profile outlet:

Song	Exclusive
Handy	Yahoo
Lame Claim to Fame	Amazon
Foil	College Humor
Sports Song	Funny or Die
Word Crimes	Vevo
Mission Statement	The Wall Street Journal
First World Problems	PopCrush
Tacky	Nerdist

Brilliant!