Corporate Blogs Get Personal

Several years ago, I argued that blog posts were eclipsing press releases as the way to break news. I ran through examples from four companies that issued a standard release aimed at reporters and investors, then translated that message into a post for the public.

Here’s another game-changing example of businesses using blogs—not to break news, but to push an agenda. Earlier this year, the CEO of Netflix blogged about the case for net neutrality. The next day, AT&T’s top flack fired back: “Mr. Hastings’s arrogant proposition is that everyone else should pay but Netflix.”

Let the blog battles begin!

Every Longtime Blogger Will Empathize With This Sentiment

“I can write something that took me six hours to craft and put my heart and soul into, and hardly anybody will read it. And then I can put a picture of George Clooney with a quote on it that’s kind of badass, and the thing will go through the roof.”

—Chez Pazienza