Is GM Nuts About Social Media, or Just Really Savvy?

Decide for yourself:

“GM feels so strongly about online perceptions that this year it mandated that its 4,300 dealerships use one of three reputation-management vendors to help them solicit reviews and monitor posts or risk a portion of their factory incentive money.

“Blumenschein [GM's social media manager of customer and relationship services] said her 18 employees answer questions online or otherwise post 200 to 300 times a day. That's about 5,000 to 7,000 a month, 7 days a week, she said.