“Vox Media has never chased algorithms for traffic and we never will. We operate on the belief that the best digital distribution platforms tune their services over time to reward the best and most relevant content from strong media brands. We’ve seen the roadkill of companies that gamed the system—achieving fleeting scale over long-term sustainability. Of course optimization and experimentation are critical, and is part of what makes us a truly modern digital media company, but we remain firmly committed to the promise that our editorial will always be data informed, never data driven. We know that quality ranks highest, and that substance is viral.”
