“Right on down to the font choice and page breaks, every decision we made, we first asked ourselves, ‘How will this affect whether … people will read a story from beginning to the end?’ … Sure, the New Yorker wants people to share its content ... But while the new design has its requisite social media buttons, they are quiet and understated affairs, not big flags screaming ‘Click Me! Click Me!’ on all sides of the content. That’s very much by design.”
—John Brownlee
