2. The Use and Abuse of Big Numbers in Writing
3. Stories, Not Statistics: How to Make Your Metrics Meaningful
4. Turning Statistics Into Stories: How to Humanize Big Numbers
5. How to Turn a Statistic Into a Story, and Thus Humanize Big Numbers
6. Every Big Number Needs Context
7. The Numbers Have No Context: Why No One Remembers Your Impressive Statistics
8. How to Humanize Numbers, Statistics, and Other Data
9. You’ve Been Using Numbers Wrong Your Entire Life
10. Show Me the Stories! The Use and Abuse of Numbers
11. Your Big Numbers Are Meaningless Without This One Storytelling Trick
