Another project analyzes reader behavior in the days leading up to when they subscribed, so that, instead of putting up a universal paywall of a certain number of free articles per month, the Post can better target potential subscribers. For instance, if a reader clicks on mostly articles on health, then he would be asked to subscribe after reading a fifth health article, when he’s most likely to want to keep reading.
The Good News at the Washington Post, Trump’s Least-Favorite Paper
