Sunday, June 19, 2016

Why Celebrity Endorsements Matter

1. Big Business

“Walmart or McDonald’s shapes the living conditions of more animals in a day than an animal shelter does in a decade.”

Nicholas Kristof

2. TV

Keeping Up With the Kardashians has done much more to raise awareness of the Armenian genocide than Mad Men ever did, and Mad Men is an Emmy-winning drama no one was embarrassed to admit they watched.”

Caity Weaver

3. Lady Gaga

CHARLIE
Today she [Lady Gaga] broke her silence and Tweeted in support of — in defense of — in support of overturning the Defense of Marriage Act. Sloan’s going to interview her manager.

MAC
You’re still able to hear yourself when you speak, right?

CHARLIE
Yeah.

MAC
I’m glad Lady Gaga wants to engage people —

CHARLIE
She has 40 million Twitter followers.

MAC
Does her manager bring expertise to the table on marriage equality?

CHARLIE
What kind of expertise is there on that subject?

MAC
Someone who’s familiar with state legislatures, for example.

CHARLIE
Hey, you know what, Mac. How about she brings 40 million people to a civil-rights debate. I don’t think gay couples who’d just like to move the fuck on with their lives are as choosy about that discussion.

The Newsroom