Monday, September 4, 2017

Why Every Lobbyist Needs a PR Partner

“Over the decades, lobbying has evolved from a niche trade of fixers and gatekeepers to a sleek, vertically integrated, $3-billion-a-year industry. A good lobbyist doesn’t go into a meeting asking for legislation; she or he already has the bill drafted, a coalition of businesses and trade groups poised to support it, a policy brief to hand out to reporters and to the officials positioned at dozens of decision points throughout the bureaucracy and relationships with advertising and polling firms to manage the public rollout.”

How to Get Rich in Trump’s Washington