“We’ve all heard it — content is king. And that will always be true. But the king doesn’t, and can’t, work alone.
“Let me put it this way. You remember the tree falling analogy, right? If you publish great content, but no one reads it, is it still great content? Yes, but who cares? No one’s reading it, so it will not help you. That makes it irrelevant (sorry).
“Great content is the backbone of any solid social media and digital marketing strategy. But it needs a distribution strategy to get the exposure your content — and your business — deserves. That means an active social media network, outreach, advertising, SEO, etc.
—Kiera Stein
