“We want to be writing for smart, nonexperts. And we want to be doing it in a way, that if we have succeeded, they can turn around and explain that topic to someone else. To me, that is the test. To be blunt, for a long time, too much journalism has failed in that. Written in really long sentences, in a somewhat stilted way—often, trying to pack every idea of any significance into the first 250 words. I think that isn’t conversational, and I think it makes comprehension and content harder to understand.”
—David Leonhardt
