1. PDFs aren’t ADA-compliant. Out of the box, PDFs require specific file prep to make them accessible.
2. PDFs create search obstacles. Even if you format your PDFs to be readable by search engines, visitors who find your PDF this way still have to go digging through pages to find the specific info they’re looking for.
3. PDFs are not mobile-friendly. Unless you’re confident that most of your visitors access your site via desktop computer, forcing users to view PDFs on a mobile device, rather than serving that content via a mobile-friendly site, will hinder their willingness to slog through your content. Forcing users to download PDF docs to a mobile device also ignores connectivity realities, and eats up limited storage space on the user’s device.
4. PDFs aren’t easily shareable. It’s harder to share a PDF via social networks than it is to share site-based content.
