Thursday, July 25, 2019

How to Handle a Prospective Client Who Misses Your First Call

Question
A prospective client and I were supposed to speak this morning at 11 AM. I called the number in her email signature but she rejected the call and texted me: “Sorry, I can’t talk right now.” I responded: “No problem. Please give me a ring when you're available.” How would you handle this?

Answer
On one hand, this is sadly all-too typical. This is business, and business ain’t beanbag.

On the other hand, never burn a bridge, remain respectful, and don’t be afraid to follow-up early next week. And, above all, make a note of this interaction: If something similar happens again, you’ll recognize it as a pattern rather than a one-time occurrence, and thus treat her accordingly (for example, by not blocking off your time until she double-confirms, or by getting paid upfront).

Freelancing is full of life lessons; this is one of ‘em.

TL;DR: Always give people a pass the first time. And at least she responded immediately. But just be wary going forward.