Many of the most prominent tech companies today position themselves “as virtual revolutions unto themselves.” So says David Gelles, the New York Times’s “Corner Office” columnist, who points out the absurdity of the companies’ mission statements:
Dropbox, an online storage company, says its mission is to “unleash the world’s creative energy by designing a more enlightened way of working.”
Lyft, the ride-sharing app, says it aims to “improve people’s lives with the world’s best transportation.”
Uber claims to “ignite opportunity by setting the world in motion.”
Spotify says it wants to “unlock the potential of human creativity.”
Not to be outdone, Snap says that its social media app will “improve the way people live and communicate.”
