Q: I’ve been given the chance to choose a new job title, and I’d love your input. I’m a currently a “communications manager,” and I was told to stay in this pay grade.
A: What a wonderful opportunity — congrats!
With the caveat that you should favor accuracy over ambition, here are a few thoughts:
1. The next step up would seem to be “senior communications manager,” or, better yet, “communications director.” (The latter is synonymous with “director of communications.”)
2. If you dislike “communications,” then consider related descriptors: “Public affairs” and “public relations” are pretty standard, as are “digital” or “social media.” But if you want to stand out, you could try “visibility” or “thought leadership” or “reputation management.” It depends on what your specific responsibilities are.
3. Avoid the word “strategic.” After all, aren’t all communications “strategic”? Do nonstrategic partnerships even exist?
4. I wouldn’t worry about whether you have direct reports. But if that’s a concern, consider replacing “manager” with a word such as “counselor,” “strategist,” “advisor,” or “principal.” You could even just say, “executive communications” (a department rather than a title).
Good luck!
