CONFIRMATION BIAS
Confirmation bias is one of the known problems of Wikipedia. (In an ideal world, Wikipedia would be bias-free. Instead, we live in this world. ;) Put simply: Editors sometimes favor info that confirms their preexisting ideas. This leads them to give more weight to sources that support those ideas and downplay evidence that says otherwise.
SELECTION BIAS
Selection bias is one of the known problems of Wikipedia. (In an ideal world, Wikipedia would be bias-free. Instead, we live in this world. ;) Put simply: Editors sometimes select sources or topics that interest them.
NEGATIVITY BIAS
Negativity bias is one of the known problems of Wikipedia. (In an ideal world, Wikipedia would be bias-free. Instead, we live in this world. ;) Put simply: Editors sometimes give more weight to negative info, including failures and criticism.
RECENCY BIAS
Recency bias is one of the known problems of Wikipedia. (In an ideal world, Wikipedia would be bias-free. Instead, we live in this world. ;) Put simply: Editors sometimes give more weight to recent events.
Tuesday, October 15, 2024
Tuesday, September 24, 2024
Notes From How to Succeed in MrBeast Production
Note: I’ve cleaned up the copy, which is riddled with errors.
1. Use Incentives
If you read this book and pass a quiz, I’ll give you $1,000.
2. YouTube First, Second, and Third
Your goal here is to make the best *YouTube* videos possible. That’s the number one goal of this production company. It’s not to make the best-produced videos. Not to make the funniest videos. Not to make the best-looking videos. Not the highest-quality videos. It’s to make the best *YouTube* videos possible ... YouTube is the future, and I believe with every fiber of my body it’s going to keep growing year over year. In five years, YouTube will be bigger than anyone will have ever imagined, and I want this channel to be at the top.
3. YouTube Is Not Hollywood
We are not Hollywood. 99% of movies or T.V. shows would flop on YouTube. On top of that, they’d be wildly unprofitable, have no flexibility, and have long lead times that can’t adapt to trends. We aren’t here to make a small movie once or twice a year; I want to make one a week.
4. First, Listen
You need to produce content *our* way, not the way you were taught. If you want the highest probability of success, then I beg you to learn why we do what we do at a deep level before you try to “fix” anything. We’ve done countless videos and invested hundreds of thousands of hours collectively building how we do things. I know it’s not perfect, but we have a reason for how we do most stuff and it’s probably a decent one.
5. Are You an A Player?
I only want A players ... A players are obsessive, they learn from mistakes, they’re coachable and intelligent, they don’t make excuses, they believe in YouTube, they see the value of this company, and they’re the best in the goddamn world at their job.
6. Know the Lingo
The 3 metrics you guys need to care about are click-through rate (C.T.R.), average view duration (A.V.D.), and average view percentage (A.V.P.). Make sure you know those abbreviations because that’s how most people will refer to them.
7. Hyperbolize Your Headlines
“I Spent 50 Hours In My Front Yard” is lame and you wouldn’t click it. But you would click, “I Spent 50 Hours In Ketchup.” Both are relatively similar in time/effort, but the ketchup one is easily 100 times more viral …
1. Use Incentives
If you read this book and pass a quiz, I’ll give you $1,000.
2. YouTube First, Second, and Third
Your goal here is to make the best *YouTube* videos possible. That’s the number one goal of this production company. It’s not to make the best-produced videos. Not to make the funniest videos. Not to make the best-looking videos. Not the highest-quality videos. It’s to make the best *YouTube* videos possible ... YouTube is the future, and I believe with every fiber of my body it’s going to keep growing year over year. In five years, YouTube will be bigger than anyone will have ever imagined, and I want this channel to be at the top.
3. YouTube Is Not Hollywood
We are not Hollywood. 99% of movies or T.V. shows would flop on YouTube. On top of that, they’d be wildly unprofitable, have no flexibility, and have long lead times that can’t adapt to trends. We aren’t here to make a small movie once or twice a year; I want to make one a week.
4. First, Listen
You need to produce content *our* way, not the way you were taught. If you want the highest probability of success, then I beg you to learn why we do what we do at a deep level before you try to “fix” anything. We’ve done countless videos and invested hundreds of thousands of hours collectively building how we do things. I know it’s not perfect, but we have a reason for how we do most stuff and it’s probably a decent one.
5. Are You an A Player?
I only want A players ... A players are obsessive, they learn from mistakes, they’re coachable and intelligent, they don’t make excuses, they believe in YouTube, they see the value of this company, and they’re the best in the goddamn world at their job.
6. Know the Lingo
The 3 metrics you guys need to care about are click-through rate (C.T.R.), average view duration (A.V.D.), and average view percentage (A.V.P.). Make sure you know those abbreviations because that’s how most people will refer to them.
7. Hyperbolize Your Headlines
“I Spent 50 Hours In My Front Yard” is lame and you wouldn’t click it. But you would click, “I Spent 50 Hours In Ketchup.” Both are relatively similar in time/effort, but the ketchup one is easily 100 times more viral …
Even better: “I Survived” instead of “I Spent”; that would add more intrigue and make it feel more extreme.
In general, the more extreme, the better. “I Don’t Like Bananas” won’t perform the same as “Bananas Are The Worst Food On Earth.”
8. Obsess Over the 1st Minute
As with almost every video on YouTube, the first minute has the most loss (look at the data). This is why we freak out so much about the first minute and go so above and beyond to make it the best we freakin can ... The first minute of each video is the most-important minute of each video.
9. Know Your Minute
You’ll hear us ask what minute mark in the video you’re working on. Whether you’re in production, creative, or editing, you must always know the minute mark of the content you’re working on.
10. Do Your Homework
Whether it be production, creative, camera, or editing, I want you to be obsessed with YouTube. Get rid of Netflix and Hulu and watch tons of YouTube; it will without a doubt in my mind make you more successful here. The more invested you are in our world on YouTube, the more you’ll understand trends, how we can stand out and be more original, what we could do better, etc.
11. “You’re the Bottleneck”
Let’s say you’re in production and a video you’re assigned to is 45 days out. A lot of things need to happen before you can start working on it. For example, you someone to produce a thumbnail sketch. Do *not* just go to them and say, “I need a thumbnail. Let me know when it’s done.” This is what most people do, and it’s one of the reasons why we fail so much.
I want you to look them in the eyes and tell them the following: “Tyler, you are my bottleneck. I have 45 days to make this video happen, and I can’t begin to work on it until I know what the contents of the video is. I need you to confirm that you understand this is important, and we need to set a date when the thumbnail will be done.”
As a result, this person, who also has tons of shit going on, is aware of how important this discussion is, and you guys can prioritize it accordingly.
12. Leave No Room for Error
Let’s say you and Tyler agree on a due date of 5 days from now. *You don’t get to set a reminder for 5 days and not talk to him until day 5*. Every single day, you must check in on Tyler and make sure he is still on track. I want fewer excuses in this company. Take ownership, and don’t give your project a chance to fail. Dumping your bottleneck on someone and then just walking away until it’s done is lazy, and it creates room for error. I want you to have a mindset that God himself couldn’t stop you from making this video on time. Check. In. Daily. Leave. No. Room. For. Error.
13. You’re Responsible for Your Team
If there’s one thing I’d love to impose on you from all this writing, it’s that you can’t just dump and forget your projects. I can’t stand when people dump and forget their project on a contractor and then the day before the shoot, blame them when it’s not ready. That’s on *you*, not them.
14. How to Ask Your Boss a Question
Wrong:
“In an upcoming video, we’re giving away a car. What do you think of this Lexus? It’s only $10,000.”
Right:
“We have an upcoming video. During the 6-9 minute mark, we’ll be giving away a car. We are still on budget, and the budget for this car is $10,000. The P.M. says we could go up another $5K if you want. I searched all of North Carolina for cool-ass cars around that price point, and here are 5 that creative approved. I also have 5 backup options that are less cool-looking and more average if you’re going for that. Here’s a picture of all 10, with their mileage and other info. Which of these do you think is best, or should I get other options?”
15. Shelter Your Work
Treat your work like your baby ... Protect it at all costs. Check in on it 10 times a day. Obsess over it. Make a backup. If it requires shipping, pay someone to pick it up and drive it; don’t trust standard shipping.
16. Don’t Let a Problem Fester
Speak up the second anything goes wrong. The literal second.
17. Creativity Saves Money
Which sounds cooler to you as a prize for a gaming video: $20,000, or a year’s supply of Doritos? To me, Doritos is so much funnier, and I think our audience would find it fucking hilarious. So let’s say we define a year’s supply of Doritos by 5 packs of Doritos a day for 365 days. That’s 1,825 packs of Doritos. A quick Google search shows you can buy a pack of Doritos for less than a dollar. But we can round up and just say a dollar. Our prize for the video just went from $20,000 to $1,825 because we didn’t just throw money at the problem. Instead, we used creativity ...
8. Obsess Over the 1st Minute
As with almost every video on YouTube, the first minute has the most loss (look at the data). This is why we freak out so much about the first minute and go so above and beyond to make it the best we freakin can ... The first minute of each video is the most-important minute of each video.
9. Know Your Minute
You’ll hear us ask what minute mark in the video you’re working on. Whether you’re in production, creative, or editing, you must always know the minute mark of the content you’re working on.
10. Do Your Homework
Whether it be production, creative, camera, or editing, I want you to be obsessed with YouTube. Get rid of Netflix and Hulu and watch tons of YouTube; it will without a doubt in my mind make you more successful here. The more invested you are in our world on YouTube, the more you’ll understand trends, how we can stand out and be more original, what we could do better, etc.
11. “You’re the Bottleneck”
Let’s say you’re in production and a video you’re assigned to is 45 days out. A lot of things need to happen before you can start working on it. For example, you someone to produce a thumbnail sketch. Do *not* just go to them and say, “I need a thumbnail. Let me know when it’s done.” This is what most people do, and it’s one of the reasons why we fail so much.
I want you to look them in the eyes and tell them the following: “Tyler, you are my bottleneck. I have 45 days to make this video happen, and I can’t begin to work on it until I know what the contents of the video is. I need you to confirm that you understand this is important, and we need to set a date when the thumbnail will be done.”
As a result, this person, who also has tons of shit going on, is aware of how important this discussion is, and you guys can prioritize it accordingly.
12. Leave No Room for Error
Let’s say you and Tyler agree on a due date of 5 days from now. *You don’t get to set a reminder for 5 days and not talk to him until day 5*. Every single day, you must check in on Tyler and make sure he is still on track. I want fewer excuses in this company. Take ownership, and don’t give your project a chance to fail. Dumping your bottleneck on someone and then just walking away until it’s done is lazy, and it creates room for error. I want you to have a mindset that God himself couldn’t stop you from making this video on time. Check. In. Daily. Leave. No. Room. For. Error.
13. You’re Responsible for Your Team
If there’s one thing I’d love to impose on you from all this writing, it’s that you can’t just dump and forget your projects. I can’t stand when people dump and forget their project on a contractor and then the day before the shoot, blame them when it’s not ready. That’s on *you*, not them.
14. How to Ask Your Boss a Question
Wrong:
“In an upcoming video, we’re giving away a car. What do you think of this Lexus? It’s only $10,000.”
Right:
“We have an upcoming video. During the 6-9 minute mark, we’ll be giving away a car. We are still on budget, and the budget for this car is $10,000. The P.M. says we could go up another $5K if you want. I searched all of North Carolina for cool-ass cars around that price point, and here are 5 that creative approved. I also have 5 backup options that are less cool-looking and more average if you’re going for that. Here’s a picture of all 10, with their mileage and other info. Which of these do you think is best, or should I get other options?”
15. Shelter Your Work
Treat your work like your baby ... Protect it at all costs. Check in on it 10 times a day. Obsess over it. Make a backup. If it requires shipping, pay someone to pick it up and drive it; don’t trust standard shipping.
16. Don’t Let a Problem Fester
Speak up the second anything goes wrong. The literal second.
17. Creativity Saves Money
Which sounds cooler to you as a prize for a gaming video: $20,000, or a year’s supply of Doritos? To me, Doritos is so much funnier, and I think our audience would find it fucking hilarious. So let’s say we define a year’s supply of Doritos by 5 packs of Doritos a day for 365 days. That’s 1,825 packs of Doritos. A quick Google search shows you can buy a pack of Doritos for less than a dollar. But we can round up and just say a dollar. Our prize for the video just went from $20,000 to $1,825 because we didn’t just throw money at the problem. Instead, we used creativity ...
Whether it be finding a crane for a video, deciding prizes, picking locations, finding critical components, or doing the most-miniscule thing, use creativity to save money. Because every dollar we save allows me to give you guys more stability and hire more people to make your life easier. If you want to succeed here, say this 10 times in your head: Creativity saves money.
18. If It Sounds Too Good to Be True...
Don’t take anything at face value; always dig. This is particularly important when dealing with people outside the MrBeast Production team ... For example, if you need 10,000 pillows by next week and you’ve called 10 pillow companies and none has more than a few hundred in stock, but then the 11th company magically has 10,000 pillows, investigate. Are they drop shipping? Are the pillows shitty? “Why does no one want your pillows?” Push and get answers. People think their job is done after they’ve found the 10,000 pillows — but when the pillows arrive, there may be problems, and now it’s too late to fix it … Problems from a contractor you hired are your fault.
19. Lower vs. Higher Forms of Communication
The worst thing you could ever do when you need something for your critical component is email someone at the company. Talk to them in real life. It’s very important you know when to call people for stuff, grab them in real life, and when to text them. The lower the form of Communication, the more miscommunication you will face. As I’m typing this, you have no idea if I’m laughing, smiling, happy, mad, or sad. You can’t read my body language or my face, and because of that, it’s not guaranteed that you’ll understand what I’m conveying.
Need more toilet paper in the bathroom? A text is probably fine. One week out from a video and the thing you are working out just went south? Minimum, a multiway call with the heads of the video. Ideally, grab them in real life. The more complex the message, the higher the form of the communication you should use. Call first, then text if they don’t answer.
20. Own Your Mistakes
I hate excuses and I despise with my entire soul when people try to save face instead of learning from how they messed up. Mistakes are okay! Genuinely they are, and I expect you to make a lot. That’s perfectly fine. Every veteran here has cost me a million dollars at one point or another, and you can ask them if I ever held it over their heads. The reason I’m okay with fuck ups is because I know that’s how you learn ... I just beg you that you learn from every mistake and try not to repeat it ... I’ve never ever fired someone on the spot for messing up; you have nothing to be afraid of. Own shit so we can address how to fix it, and then move on.
18. If It Sounds Too Good to Be True...
Don’t take anything at face value; always dig. This is particularly important when dealing with people outside the MrBeast Production team ... For example, if you need 10,000 pillows by next week and you’ve called 10 pillow companies and none has more than a few hundred in stock, but then the 11th company magically has 10,000 pillows, investigate. Are they drop shipping? Are the pillows shitty? “Why does no one want your pillows?” Push and get answers. People think their job is done after they’ve found the 10,000 pillows — but when the pillows arrive, there may be problems, and now it’s too late to fix it … Problems from a contractor you hired are your fault.
19. Lower vs. Higher Forms of Communication
The worst thing you could ever do when you need something for your critical component is email someone at the company. Talk to them in real life. It’s very important you know when to call people for stuff, grab them in real life, and when to text them. The lower the form of Communication, the more miscommunication you will face. As I’m typing this, you have no idea if I’m laughing, smiling, happy, mad, or sad. You can’t read my body language or my face, and because of that, it’s not guaranteed that you’ll understand what I’m conveying.
Need more toilet paper in the bathroom? A text is probably fine. One week out from a video and the thing you are working out just went south? Minimum, a multiway call with the heads of the video. Ideally, grab them in real life. The more complex the message, the higher the form of the communication you should use. Call first, then text if they don’t answer.
20. Own Your Mistakes
I hate excuses and I despise with my entire soul when people try to save face instead of learning from how they messed up. Mistakes are okay! Genuinely they are, and I expect you to make a lot. That’s perfectly fine. Every veteran here has cost me a million dollars at one point or another, and you can ask them if I ever held it over their heads. The reason I’m okay with fuck ups is because I know that’s how you learn ... I just beg you that you learn from every mistake and try not to repeat it ... I’ve never ever fired someone on the spot for messing up; you have nothing to be afraid of. Own shit so we can address how to fix it, and then move on.
Sunday, September 1, 2024
Peter Thiel Would Appreciate Hollywood’s Take on College
1. Good Will Hunting (1997)
“You dropped 150 grand on a fucking education you could have gotten for $1.50 in late charges at the public library.”
2. Tulsa King (2022)
“Do you think anyone really gives a shit about what your major is? English literature, biology, whatever. The whole point of a college degree is to show a potential employer that you showed up someplace, four years in a row, completed a series of tasks reasonably well, and on time. So if he hires you, there’s a semi-decent chance that you’ll show up there every day and not fuck his business up.”
“You dropped 150 grand on a fucking education you could have gotten for $1.50 in late charges at the public library.”
2. Tulsa King (2022)
“Do you think anyone really gives a shit about what your major is? English literature, biology, whatever. The whole point of a college degree is to show a potential employer that you showed up someplace, four years in a row, completed a series of tasks reasonably well, and on time. So if he hires you, there’s a semi-decent chance that you’ll show up there every day and not fuck his business up.”
Tuesday, August 6, 2024
7 Swimming Questions You’ve Always Wondered About But Were Too Embarrassed to Ask
Even for die-hard fans, the sport of swimming can present paradoxes. Here are seven that stump us.
SHOW PIC OF REGAN SMITH
1. Earrings
You shave every centimeter of hair on your body to reduce drag. You spend half an hour pinching and pulling a skintight tech suit over your body. Why, then, do you leave your earrings on?
Possible answers: Superstition and/or aesthetics.
SHOW PIC OF AARON SHACKELL
2. Goggle Straps
Ditto for your goggle straps that flutter in your wake, as if they were another kind of kick. Why not tuck the excess underneath your cap — or at least trim the rubber’s length?
Possible answers: No. Earthly. Idea.
SHOW PIC OF RYAN LOCHTE
3. Exposed Napes
And don’t get us started on the hair that men leave exposed on the back of their neck. (This is a particularly sensitive subject for one of us, who’s been balding, without quite being bald, for the past 10 years.) If you’re going to stretch two caps over your head, lest the slightest strand of hair touch the water, why doesn’t the cap cover your nape?
Possible answers: Laziness.
SHOW PIC OF RYAN HELD
4. Winter Clothes
Here’s a similar paradox: Every swimmer wraps himself in heavy clothes while awaiting his race. Some even wear a parka and mittens. Why, then, after warming your body as if it’s a toaster oven, do you then furiously splash cold water all over your shaved skin as you step to the blocks?
Possible answers: To stimulate your senses.
SHOW PIC OF MICHAEL PHELPS
5. Exiting
After a practice, most swimmers exit the pool near where they came in: By pulling themselves up and out of the water where they finished. Yet after a race, most swimmers forgo this easy egress. Instead, they prefer the farther side of the pool, which they reach by slithering like a snake over the unforgiving lane lines.
Possible answers: Exhaustion and/or to prolong your presence in the pool.
SHOW PIC OF GRETCHAN WALSH
6. Semifinals
In big meets, swimmers don’t just swim their race once. No, to get to the finals, they must first swim a “preliminary” heat, and then, for shorter races, a “semifinal” one. The thing is, only your final time counts when awarding medals. Why, then, do some swimmers go faster in the semis than they do in the finals?
Possible answers: Eagerness and excitement, and/or fear of not qualifying for the next round.
SHOW PIC OF MICHAEL ANDREW
7. Goggles
Ask any swimmer for his biggest complaint about his goggles, and invariably “fog” will top the responses. Why? Because there’s really no such thing as “anti-fog.” What’s worse, the surefire way to make your goggles even foggier is by wearing them on land. Why, then, when walking from the ready room to the blocks, do swimmers clasp their goggles firmly over their eyes, as if preparing to plunge into the water mid-stride?
Possible answers: Aesthetics.
What other chlorinated contradictions have caught your goggle? Nose clips for nonbackstroke? Semifinals for short events but not for long events? Eating — or noteating — before a big race? Let us know!
Jonathan Rick is a ghostwriter, and Daria Piacentino is a pharmaceutical executive, in Washington, D.C. They swim with Arlington Masters in Arlington, Virginia.
SHOW PIC OF REGAN SMITH
1. Earrings
You shave every centimeter of hair on your body to reduce drag. You spend half an hour pinching and pulling a skintight tech suit over your body. Why, then, do you leave your earrings on?
Possible answers: Superstition and/or aesthetics.
SHOW PIC OF AARON SHACKELL
2. Goggle Straps
Ditto for your goggle straps that flutter in your wake, as if they were another kind of kick. Why not tuck the excess underneath your cap — or at least trim the rubber’s length?
Possible answers: No. Earthly. Idea.
SHOW PIC OF RYAN LOCHTE
3. Exposed Napes
And don’t get us started on the hair that men leave exposed on the back of their neck. (This is a particularly sensitive subject for one of us, who’s been balding, without quite being bald, for the past 10 years.) If you’re going to stretch two caps over your head, lest the slightest strand of hair touch the water, why doesn’t the cap cover your nape?
Possible answers: Laziness.
SHOW PIC OF RYAN HELD
4. Winter Clothes
Here’s a similar paradox: Every swimmer wraps himself in heavy clothes while awaiting his race. Some even wear a parka and mittens. Why, then, after warming your body as if it’s a toaster oven, do you then furiously splash cold water all over your shaved skin as you step to the blocks?
Possible answers: To stimulate your senses.
SHOW PIC OF MICHAEL PHELPS
5. Exiting
After a practice, most swimmers exit the pool near where they came in: By pulling themselves up and out of the water where they finished. Yet after a race, most swimmers forgo this easy egress. Instead, they prefer the farther side of the pool, which they reach by slithering like a snake over the unforgiving lane lines.
Possible answers: Exhaustion and/or to prolong your presence in the pool.
SHOW PIC OF GRETCHAN WALSH
6. Semifinals
In big meets, swimmers don’t just swim their race once. No, to get to the finals, they must first swim a “preliminary” heat, and then, for shorter races, a “semifinal” one. The thing is, only your final time counts when awarding medals. Why, then, do some swimmers go faster in the semis than they do in the finals?
Possible answers: Eagerness and excitement, and/or fear of not qualifying for the next round.
SHOW PIC OF MICHAEL ANDREW
7. Goggles
Ask any swimmer for his biggest complaint about his goggles, and invariably “fog” will top the responses. Why? Because there’s really no such thing as “anti-fog.” What’s worse, the surefire way to make your goggles even foggier is by wearing them on land. Why, then, when walking from the ready room to the blocks, do swimmers clasp their goggles firmly over their eyes, as if preparing to plunge into the water mid-stride?
Possible answers: Aesthetics.
What other chlorinated contradictions have caught your goggle? Nose clips for nonbackstroke? Semifinals for short events but not for long events? Eating — or noteating — before a big race? Let us know!
Jonathan Rick is a ghostwriter, and Daria Piacentino is a pharmaceutical executive, in Washington, D.C. They swim with Arlington Masters in Arlington, Virginia.
Sunday, May 19, 2024
Why Does Wikipedia Consider N.P.R. and C.N.N. to Be “Reliable”?
Because N.P.R. has the Backstop, a group of six senior editors who review all of N.P.R.’s journalism before it’s released.
And C.N.N. has a system called the Triad, a three-pronged internal review that includes close legal scrutiny.
Monday, August 14, 2023
AI, From A to Z
If you work in the field of professional services, then sometimes it seems as though you can’t swing a keyboard without hearing about artificial intelligence (AI). The promise! The perils! The profits!
And yet, if we’re honest with one another, doesn’t it feel as though AI is a little bit like a classic book — something everyone talks about, but no one has actually read/used first-hand?
To help clear things up, I’m in the process of creating an A-to-Z guide on everything you wanted to know, but were too embarrassed to ask, about this game-changing branch of computer science.
And yet, if we’re honest with one another, doesn’t it feel as though AI is a little bit like a classic book — something everyone talks about, but no one has actually read/used first-hand?
To help clear things up, I’m in the process of creating an A-to-Z guide on everything you wanted to know, but were too embarrassed to ask, about this game-changing branch of computer science.
Wednesday, April 26, 2023
Thursday, April 20, 2023
The Secret to Landing a Job and Lifting 300 Pounds
The article below was written by Katelynn Barbosa, the director of talent engagement at Talent Market. I’m reprinting it with her permission.
When I was 27, I started powerlifting for the first time (too lazy for cardio) and quickly became besotted with the idea of deadlifting 300 pounds. So, I eagerly approached my coach and asked, “What’s the secret to lifting 300 pounds?”
“The secret?”
“Yeah, I have seen women lift 300 pounds and it looks awesome! I would love to be able to do that. What do they do? Is it those gummy bears they eat in the middle of a training session?”
“What?”
“Oh, I know. I bet they visualize themselves successfully completing the lift... I have heard visualization really works!”
After recovering from laughing, my coach replied, “There is no secret to lifting 300 pounds.”
“So they’re just genetically gifted?”
“No. No one just comes in and lifts 300 pounds. Any woman who can do that has lifted consistently day in and day out every single week for years. It’s just about consistency, repetition, failure, and putting the work in. In fact, pretty much all of life works like that. There is no secret to anything.”
Oh man, I had really hoped it was the gummy bears.
So I took my coach’s advice and never missed a training session. And about four years later, I stood up holding 300 pounds in my hands.
It was a proud moment for this decidedly mediocre athlete but the bigger takeaway was my wise coach’s greater message, which I have found transcends well beyond lifting weights: “There is no secret to anything.”
Because this is a Talent Market article: What is the getting a job equivalent to my coach’s amazing advice? Here are my four takeaways:
1. Show Up
I showed up to the gym consistently three times a week for four years, even and especially when I didn’t feel like it, before I was able to reach my 300-pound goal.
For the job search, showing up means crafting a great application and officially applying.
The desire to find a shortcut instead of putting forth the effort to craft a strong application is real. I understand why. (Oh, if only the gummy bears did the trick!) Tailoring your résumé and writing a strong cover letter takes time. It’s much easier to just reach out to someone you know at the organization to circumvent the application process and get an interview or submit the same generic application that you submitted to five other jobs in the last month. Resist the pull of those shortcuts and put all of that effort into crafting the best application materials you can.
2. If You Know Something Is Off, Address It
About 20% of the time, a lifting session feels terrible for no reason. The moment I pick up the barbell, it’s clear that I just have nothing in the tank. But, more often than not, there is a reason and I know exactly what it is. I slept five hours the night before, I have opted for pizza over healthy protein a little too frequently lately, or I slammed Old Fashioneds last night like I was single-handedly trying to keep the whiskey industry afloat.
I always feel embarrassed when I lift poorly because of my own bad decisions and a big part of me wants to hide it from my coach. But I never do because I know the only way she can help me train appropriately is if I am honest upfront.
This is also true in the job search! If you ever decline to mention something in your cover letter because you worry it will make you look bad or raise questions, that probably means you desperately need to address the elephant in the room head-on!
What are some examples of elephants in the room that need addressing?
If you are applying for a job that is on the surface unrelated to your current line of work. For instance, if you have never fundraised a day in your life but you are applying for a fundraising job, you better say why! I once had a candidate apply for a fundraising job who didn’t have a lick of development experience. His cover letter didn’t even mention the large, gray pachyderm we all saw. The hiring manager was very confused, and even though she was open to hiring someone without direct experience, the lack of an explanation for such a transition left her uneasy.
Well, it turns out the candidate had been extremely thoughtful about the transition, reading every fundraising book under the sun and talking to tons of fundraisers to get their advice and expertise. But for some reason he didn’t put any of this in his cover letter! The same goes for any big career transition. Address it upfront!
If you were only with your previous employer for a short period, the hiring manager is going to wonder why. If you address the reason in your cover letter, you are putting that question to rest immediately. There are tons of perfectly benign reasons why jobs don’t work out. Maybe you liked the work but it wasn’t a good culture fit. Or maybe the employer went through a round of layoffs. If you state the reason upfront, the hiring manager won’t be left to worry that you got canned for insubordination or binge-watching Netflix during working hours.
3. Do Exactly What Is Asked of You
Sometimes a lifting session feels unnaturally great for no reason. On these days, there is a strong temptation to ignore what my coach told me to do and try to max out. Why lift 250 pounds when I know I can hit 275, baby? Because, odds are, the next day isn’t going to be a superman day and I will feel fatigued and ruin my training for the week.
My coach is an expert and she told me exactly what to lift. So I just stick to that.
With job searching, just do what the employer tells you to do. If they want a résumé and cover letter, submit a résumé and cover letter. Don’t send writing samples, letters of recommendation, the article you got published in the Wall Street Journal, a headshot, or a screenshot proving that you actually scored Taylor Swift tickets.
An employer knows what they want to see from candidates and they do not hide it. So just give them what they want!
4. Expect to Fail
In lifting and in job searching, failure happens frequently. In fact, if I go months without failing a lift, then it is a fact that I am simply not training hard enough. Failure is a prerequisite for success.
Most of the time, when you apply for a job, you will not get it. Even if you have every single qualification listed in the job description, are close friends with tons of people who work there, and love freedom so much that fireworks spontaneously burst forth from your fingertips every Fourth of July, there are a million reasons why you might not land the job. Don’t let it get you down.
Pick up that barbell… er job application… and keep trying.
When I was 27, I started powerlifting for the first time (too lazy for cardio) and quickly became besotted with the idea of deadlifting 300 pounds. So, I eagerly approached my coach and asked, “What’s the secret to lifting 300 pounds?”
“The secret?”
“Yeah, I have seen women lift 300 pounds and it looks awesome! I would love to be able to do that. What do they do? Is it those gummy bears they eat in the middle of a training session?”
“What?”
“Oh, I know. I bet they visualize themselves successfully completing the lift... I have heard visualization really works!”
After recovering from laughing, my coach replied, “There is no secret to lifting 300 pounds.”
“So they’re just genetically gifted?”
“No. No one just comes in and lifts 300 pounds. Any woman who can do that has lifted consistently day in and day out every single week for years. It’s just about consistency, repetition, failure, and putting the work in. In fact, pretty much all of life works like that. There is no secret to anything.”
Oh man, I had really hoped it was the gummy bears.
So I took my coach’s advice and never missed a training session. And about four years later, I stood up holding 300 pounds in my hands.
It was a proud moment for this decidedly mediocre athlete but the bigger takeaway was my wise coach’s greater message, which I have found transcends well beyond lifting weights: “There is no secret to anything.”
Because this is a Talent Market article: What is the getting a job equivalent to my coach’s amazing advice? Here are my four takeaways:
1. Show Up
I showed up to the gym consistently three times a week for four years, even and especially when I didn’t feel like it, before I was able to reach my 300-pound goal.
For the job search, showing up means crafting a great application and officially applying.
The desire to find a shortcut instead of putting forth the effort to craft a strong application is real. I understand why. (Oh, if only the gummy bears did the trick!) Tailoring your résumé and writing a strong cover letter takes time. It’s much easier to just reach out to someone you know at the organization to circumvent the application process and get an interview or submit the same generic application that you submitted to five other jobs in the last month. Resist the pull of those shortcuts and put all of that effort into crafting the best application materials you can.
2. If You Know Something Is Off, Address It
About 20% of the time, a lifting session feels terrible for no reason. The moment I pick up the barbell, it’s clear that I just have nothing in the tank. But, more often than not, there is a reason and I know exactly what it is. I slept five hours the night before, I have opted for pizza over healthy protein a little too frequently lately, or I slammed Old Fashioneds last night like I was single-handedly trying to keep the whiskey industry afloat.
I always feel embarrassed when I lift poorly because of my own bad decisions and a big part of me wants to hide it from my coach. But I never do because I know the only way she can help me train appropriately is if I am honest upfront.
This is also true in the job search! If you ever decline to mention something in your cover letter because you worry it will make you look bad or raise questions, that probably means you desperately need to address the elephant in the room head-on!
What are some examples of elephants in the room that need addressing?
If you are applying for a job that is on the surface unrelated to your current line of work. For instance, if you have never fundraised a day in your life but you are applying for a fundraising job, you better say why! I once had a candidate apply for a fundraising job who didn’t have a lick of development experience. His cover letter didn’t even mention the large, gray pachyderm we all saw. The hiring manager was very confused, and even though she was open to hiring someone without direct experience, the lack of an explanation for such a transition left her uneasy.
Well, it turns out the candidate had been extremely thoughtful about the transition, reading every fundraising book under the sun and talking to tons of fundraisers to get their advice and expertise. But for some reason he didn’t put any of this in his cover letter! The same goes for any big career transition. Address it upfront!
If you were only with your previous employer for a short period, the hiring manager is going to wonder why. If you address the reason in your cover letter, you are putting that question to rest immediately. There are tons of perfectly benign reasons why jobs don’t work out. Maybe you liked the work but it wasn’t a good culture fit. Or maybe the employer went through a round of layoffs. If you state the reason upfront, the hiring manager won’t be left to worry that you got canned for insubordination or binge-watching Netflix during working hours.
3. Do Exactly What Is Asked of You
Sometimes a lifting session feels unnaturally great for no reason. On these days, there is a strong temptation to ignore what my coach told me to do and try to max out. Why lift 250 pounds when I know I can hit 275, baby? Because, odds are, the next day isn’t going to be a superman day and I will feel fatigued and ruin my training for the week.
My coach is an expert and she told me exactly what to lift. So I just stick to that.
With job searching, just do what the employer tells you to do. If they want a résumé and cover letter, submit a résumé and cover letter. Don’t send writing samples, letters of recommendation, the article you got published in the Wall Street Journal, a headshot, or a screenshot proving that you actually scored Taylor Swift tickets.
An employer knows what they want to see from candidates and they do not hide it. So just give them what they want!
4. Expect to Fail
In lifting and in job searching, failure happens frequently. In fact, if I go months without failing a lift, then it is a fact that I am simply not training hard enough. Failure is a prerequisite for success.
Most of the time, when you apply for a job, you will not get it. Even if you have every single qualification listed in the job description, are close friends with tons of people who work there, and love freedom so much that fireworks spontaneously burst forth from your fingertips every Fourth of July, there are a million reasons why you might not land the job. Don’t let it get you down.
Pick up that barbell… er job application… and keep trying.
Friday, February 3, 2023
What Winston Churchill and Warren Buffet Can Teach Us About Public Speaking
Ask anyone to name the greatest orators of all time, and Winston Churchill will be on every list, if not at the top. We think of Britain’s Prime Minister leading his fellow Englishmen through the darkest days of World War II, rallying them with calls to “fight on the beaches” and to offer their “blood, toil, tears, and sweat” to defeat the enemy. We think of him standing before the House of Commons, praising the Royal Air Force’s “finest hour” and declaring, in that gravelly British voice, “Never in the field of human conflict was so much owed by so many to so few.”
Churchill’s talent for public speaking seems extraordinary. And yet, his place in the pantheon of presenters was far from fated. As a boy, young Winston stuttered and stammered. In fact, he spoke with a lisp.
Even as he entered politics, Churchill continued to struggle. According to one prophet, “Mr. Churchill and oratory are not neighbors yet. Nor do I think it likely they ever will be.”
Never in the field of human evaluation was such a declaration proved to be so dumb.
While we may not be asked to address parliament, we’ll all face speaking opportunities throughout our lives. Whether it’s summarizing a report to colleagues, standing up at a city-council meeting, or delivering a eulogy, the ability to present makes you more persuasive and more powerful. As the great man himself put it, “Of all the talents bestowed upon men, none is so precious as the gift of oratory. He who enjoys it wields a power more durable than that of a great king. He is an independent force in the world.”
Equally famous, yet largely unknown for any public-speaking prowess, is Warren Buffet, widely considered to be the best investor in history. Up until the age of 20, Buffet lived in fear of public speaking. “Just the thought of it made me physically ill,” he says. “I would literally throw up.”
Indeed, as a college student, the future chairman of Berkshire Hathaway selected courses based largely on one criterion: He avoided those that required him to talk. He orchestrated his life so that he’d never have to address a crowd.
After college, Buffet enrolled in business school. It was here that he saw an ad in the newspaper for a public-speaking course. So he made his way to Midtown Manhattan, wrote a check, and signed-up.
On the way home, however, fear crippled his enthusiasm, and he stopped payment. “I just couldn’t do it,” he recalled. “I was that terrified.”
A few years later, Buffet saw the ad again. This time, he not only signed-up; he also plunked down 100 bucks in cash, so as to thwart a repeat second-guessing.
Buffet says the skills he learned changed his life: “It’s incalculable how much value I got from that hundred dollars.” Indeed, 70 years later, hanging in his office is not a traditional diploma, but a certificate for public speaking. (It’s next to the Presidential Medal of Freedom.)
So why does public speaking matter? Because this skill is not optional — not if you want to thrive in business. Whether you’re speaking with a client at a conference table or roaming the room while keynoting a confab, you’ll find that addressing an audience is one of the most profitable talents you can hone.
Monday, October 31, 2022
How Much Should You Give Away in a Proposal?
Q: In writing a proposal for a prospective client, where do I draw the line between giving away my ideas and protecting my intellectual property?
A: I always err on the side of giving away.
1. When you’re competing against others, demonstrating your expertise is a surefire way to stand out. Understanding the problem and outlining your credentials are table stakes; to win the work, you usually need to strut your stuff.
2. Knowledge is different from execution; just because you know how to do something does not in any way guarantee that you’ll be able to do it. Indeed, no matter how many times I watch YouTube videos about repairing appliances around my house, I’ll never be handy enough to fix a running toilet. Nor do I want to be; I’d prefer to hire a plumber.
A: I always err on the side of giving away.
1. When you’re competing against others, demonstrating your expertise is a surefire way to stand out. Understanding the problem and outlining your credentials are table stakes; to win the work, you usually need to strut your stuff.
2. Knowledge is different from execution; just because you know how to do something does not in any way guarantee that you’ll be able to do it. Indeed, no matter how many times I watch YouTube videos about repairing appliances around my house, I’ll never be handy enough to fix a running toilet. Nor do I want to be; I’d prefer to hire a plumber.
A Company You’re Interviewing With Stole Your Ideas. Now What?
Q: As part of the interview process for a job, you deliver an unpaid assignment. You don’t get hired, and to make matters worse, you later learn that the employer stole your ideas. Thoughts?
A: Short answer: There’s no solution. And as a friend reminds me, if there’s no solution, there’s no problem.
Long answer: If a potential employer steals your ideas without hiring or paying you, you really no have recourse. Sure, you can inform your network. You can write about your experience on Glassdoor and/or LinkedIn. You can even notify the company’s C.E.O. or head of H.R.
But, ultimately, there’s no way (which I know of) for a potential employee to safeguard his intellectual property when interviewing. Instead, you have to know, going into the interview, how widely you’re willing to open your kimono.
A: Short answer: There’s no solution. And as a friend reminds me, if there’s no solution, there’s no problem.
Long answer: If a potential employer steals your ideas without hiring or paying you, you really no have recourse. Sure, you can inform your network. You can write about your experience on Glassdoor and/or LinkedIn. You can even notify the company’s C.E.O. or head of H.R.
But, ultimately, there’s no way (which I know of) for a potential employee to safeguard his intellectual property when interviewing. Instead, you have to know, going into the interview, how widely you’re willing to open your kimono.
Addendum (11/5/2022): It turns out there is a solution! As columnist Allison Green points out, “If you’re concerned about how an employer might use the work you’re doing, you can ask, ‘Can you tell me how you’ll use the work I produce? Is it for evaluation purposes only?’”
Sunday, October 23, 2022
Sunday, October 16, 2022
Is the Hot New Story About Ghostwriters Too Good to Fact Check?
Earlier this week, Insider profiled a ghostwriter who says he works 5 hours a week and makes $200K. What’s his niche? Writing tweets for venture capitalists.
Also, this is his side hustle; at his main job, he has dozens of employees.
Before you say, “How do I get one of these gigs?” let’s apply a little journalistic skepticism to these boasts.
The reporter says he saw screenshots of bank statements and wire transfers.
1️⃣ You don’t need Photoshop to manipulate a screenshot.
2️⃣ What about seeing some *invoices*? I’d be curious to see if those documents simply say “ghostwriting” or “social media,” or if they include details (like 10 tweets/month)? Also, do the invoices include other services, or is the $200K solely and specifically for ghostwriting tweets?
3️⃣ The writer says he sends his messages to clients via Trello. Well, did the reporter see the Trello boards? Did he compare the tweets submitted with the tweets published?
4️⃣ The writer says he “made about $200K” last year. What does “about” mean? $170K? $195K? This is still big money, but why didn’t the reporter press for an exact amount?
5️⃣ Why didn’t the reporter talk to any of the writer’s clients? Or at least contact them, so he could say they declined to comment? This is journalism 101.
6️⃣ The writer says he charged $100K for a threaded tweet. He later says, “Threads don’t work.” Does this blanket statement include his own $100K payday? A reputable publication shouldn’t let this kind of discrepancy stand unacknowledged.
Also, this is his side hustle; at his main job, he has dozens of employees.
Before you say, “How do I get one of these gigs?” let’s apply a little journalistic skepticism to these boasts.
The reporter says he saw screenshots of bank statements and wire transfers.
1️⃣ You don’t need Photoshop to manipulate a screenshot.
2️⃣ What about seeing some *invoices*? I’d be curious to see if those documents simply say “ghostwriting” or “social media,” or if they include details (like 10 tweets/month)? Also, do the invoices include other services, or is the $200K solely and specifically for ghostwriting tweets?
3️⃣ The writer says he sends his messages to clients via Trello. Well, did the reporter see the Trello boards? Did he compare the tweets submitted with the tweets published?
4️⃣ The writer says he “made about $200K” last year. What does “about” mean? $170K? $195K? This is still big money, but why didn’t the reporter press for an exact amount?
5️⃣ Why didn’t the reporter talk to any of the writer’s clients? Or at least contact them, so he could say they declined to comment? This is journalism 101.
6️⃣ The writer says he charged $100K for a threaded tweet. He later says, “Threads don’t work.” Does this blanket statement include his own $100K payday? A reputable publication shouldn’t let this kind of discrepancy stand unacknowledged.
Wednesday, September 21, 2022
If Willy Loman Were Alive, Here Are the Desperate Follow-Up Emails He’d Send
I just spent a few minutes digging through my spam folder. Behold these cries of desperation:
❌ I know you're busy, wanted to make sure this message didn't get forgotten.
❌ I'll hang it up after this but I thought I'd try one last time.
❌ I’m still super interested in collaborating with you, and wondered if you had the chance to check out my article?
❌ It's unfortunate I didn't hear back, but I completely understand! I am sure you are a very busy person.
❌ I know email inboxes can be a busy place so I just wanted to nudge this one more time for you.
❌ I know timing wasn't great a few months ago, but figured I'd reach back out given everything going on.
❌ I know you're busy, wanted to make sure this message didn't get forgotten.
❌ I'll hang it up after this but I thought I'd try one last time.
❌ I’m still super interested in collaborating with you, and wondered if you had the chance to check out my article?
❌ It's unfortunate I didn't hear back, but I completely understand! I am sure you are a very busy person.
❌ I know email inboxes can be a busy place so I just wanted to nudge this one more time for you.
❌ I know timing wasn't great a few months ago, but figured I'd reach back out given everything going on.
Tuesday, September 20, 2022
3 Tips to Introduce a New C.E.O.
I’ve helped roll out leadership transitions for management consultancies, federal agencies, and universities. Here are a few tips:
1. Make sure the new boss makes himself available first to his employees. They shouldn’t read about him in the press; they should hear from him directly.
2. Communication from him should take multiple forms spread out over at least a month: Emails, Q&As (large and small), a taped video.
3. It’s important to humanize leaders: These communications shouldn’t be too formal. Instead, a little levity goes a long way.
1. Make sure the new boss makes himself available first to his employees. They shouldn’t read about him in the press; they should hear from him directly.
2. Communication from him should take multiple forms spread out over at least a month: Emails, Q&As (large and small), a taped video.
3. It’s important to humanize leaders: These communications shouldn’t be too formal. Instead, a little levity goes a long way.
Sunday, August 28, 2022
How to Write a Letter of Complaint
A recent article in the Washington Post drew the following comment from a reader:
After recent stays in mid-level to upscale chain hotels, and finding issues in all rooms (such as a room door that required excess force to open or close), I am now committed to sending follow-up emails to the managers of the specific hotels noting the issues (most of which could easily be fixed with minor effort). The text of the messages will go something like this:
“I know you are committed to a pleasant, high-quality experience for all your guests. I recently stayed at your hotel [room #], and there were a few items that could be easily remedied in order to make their stay even-more satisfying and to maintain your hotel’s reputation as a first-class business:
“[Bullet points of issues, with photos if appropriate.]
“I know that you will want to fix these things as soon as possible. Again, I enjoyed my stay at your hotel.
This is an excellent example of how to file a formal complaint:
1. Put a positive spin on the issue; give the vendor the benefit of the doubt.
2. Provide specifics. Pics are always best.
3. Try to resolve the issue privately before taking things public.
After recent stays in mid-level to upscale chain hotels, and finding issues in all rooms (such as a room door that required excess force to open or close), I am now committed to sending follow-up emails to the managers of the specific hotels noting the issues (most of which could easily be fixed with minor effort). The text of the messages will go something like this:
“I know you are committed to a pleasant, high-quality experience for all your guests. I recently stayed at your hotel [room #], and there were a few items that could be easily remedied in order to make their stay even-more satisfying and to maintain your hotel’s reputation as a first-class business:
“[Bullet points of issues, with photos if appropriate.]
“I know that you will want to fix these things as soon as possible. Again, I enjoyed my stay at your hotel.
This is an excellent example of how to file a formal complaint:
1. Put a positive spin on the issue; give the vendor the benefit of the doubt.
2. Provide specifics. Pics are always best.
3. Try to resolve the issue privately before taking things public.
Friday, August 12, 2022
Nobody Knows Anything
Commenting on the business of making movies, screenwriter William Goldman made a now-famous declaration: “Nobody knows anything.”
He explained that this was less a blanket criticism of management and more a recognition of how hard it is to predict the success of individual movies.
Monday, July 18, 2022
If You Want to Hire a Writer, Make Sure Your Job Description Is Written As Well As This One
Lyft is looking for freelance writers for a new project about the future of transportation.
Our mission is to improve people’s lives with the world’s best transportation. It’s an ambitious goal that includes autonomous vehicles, bike- and scooter-share, fully-electric fleets, integrated transit systems, and cities designed around people rather than cars. We are launching a series of articles, videos, and social posts to show how that vision becomes reality, including — but not exclusively — through Lyft’s own efforts.
To that end, we are seeking experienced general-interest transportation writers who can inject a lively voice into a sometimes dry topic, write in almost any format, and develop surprising, unique, and compelling pitches. Time commitment and workload will depend on the candidate.
Our mission is to improve people’s lives with the world’s best transportation. It’s an ambitious goal that includes autonomous vehicles, bike- and scooter-share, fully-electric fleets, integrated transit systems, and cities designed around people rather than cars. We are launching a series of articles, videos, and social posts to show how that vision becomes reality, including — but not exclusively — through Lyft’s own efforts.
To that end, we are seeking experienced general-interest transportation writers who can inject a lively voice into a sometimes dry topic, write in almost any format, and develop surprising, unique, and compelling pitches. Time commitment and workload will depend on the candidate.
Addendum (12/20/2022): Here’s another one, from Parisleaf:
About You
You’re a gifted writer with a penchant for research. Psychology fascinates you. You’re an experienced copywriter, and while you’re adept at writing clever headlines that inspire action, you’re a poet at heart. You thrive on helping brands discover their essence and put their purpose into brief, memorable, magnetic words. You like writing words that are useful and believe that form and function should be besties.
Mission, vision, purpose statement, big idea, manifesto, purple cow — it seems every branding agency has its own terminology for the first half of branding. Whatever you like to call these word-bundles, you understand that it’s all for naught if brands cannot clearly describe why they exist, what sets them apart, and why people should care.
You’ve helped clients develop everything from competitive analysis to core positioning statements, voice and tone, content strategy, taglines, and marketing copy from websites to print collateral.
You’ve worked closely with designers and appreciate the interplay between words, letters, and images.
You’ve spent years studying how people read and hear online, in print, and across time – and you know how strong brand identity can tie it all together.
You are proactive, self-motivated, and organized. You’re comfortable presenting work to clients and listening to what they’re not saying. You can defend your decisions with confidence and professionalism. You are curious, empathetic, and — most importantly — willing to set your ego aside for the greater good of clients and teammates.
The Role
The Brand Writer will work closely with our creative, project management, business development, and leadership teams to help service the company and our partners’ needs. Typical tasks include:
- Researching partner materials and competitive landscapes to summarize highlights and opportunities.
- Facilitating stakeholder interviews with problem-finding in mind.
- Writing key discernment summaries to capture research insights and analysis.
- Working with teammates and helping to facilitate collaborative workshops with clients.
- Establishing the who, what, and why it matters of brand messaging guidelines.
- Developing strategic recommendations for naming, messaging, and identity design.
- Facilitating transitions from verbal to visual milestones with designer(s).
- Collaborating with design to establish core and directional ideas.
- Sharing keen observations, opinionated viewpoints, and objective feedback with teammates to ensure our solutions are world-class.
- Writing taglines, headlines, and content for various deliverables from print to web.
- Working with our partners navigating conflict, staying on target, developing relationships, and building partnerships
- Assist with internal writing and editing needs such as case studies, articles, social posts, and more.
- Establishing good self-editing, time management, budgeting, and scoping skills.
- Communicating well in both written and spoken forms.
Though you will spend many hours writing in sweet solitude, this position is collaborative and client-facing. We are looking for someone who enjoys developing ideas with clients and colleagues and can then hunker down and write powerful copy that meets our partners’ needs, tell their truth, and exceed their expectations.
P.S. We’re an Oxford comma shop. No need to apply if you disagree. ;-)
Tuesday, June 28, 2022
The 5-Point Guidance I Give to Clients Who Want a Slide Deck
1. Headers
Ditch the headlines, or headers, on each slide. This format reduces the space you have to work with, thus making your slides cramped.
2. Visuals
Make your visuals bigger — much bigger. (And make sure to use only hi-res pics.)
3. Transition Slides
Use transition, or chapter, slides. This has the added benefit of giving your audience more time to process what you’re saying.
4. One Point Per Slide
Perhaps most important — and I can’t say this enough — limit each slide to one point. Not one point with multiple subpoints. One single solitary takeaway per slide.
5. Bullet Points
If you feel compelled to use bullet points, find a more visually interesting way to display them than a boring list.
I realize this is a big departure from what you’re used to. It also entails a lot of work. But I fear that your current slides don’t do justice to your content.
Ditch the headlines, or headers, on each slide. This format reduces the space you have to work with, thus making your slides cramped.
2. Visuals
Make your visuals bigger — much bigger. (And make sure to use only hi-res pics.)
3. Transition Slides
Use transition, or chapter, slides. This has the added benefit of giving your audience more time to process what you’re saying.
4. One Point Per Slide
Perhaps most important — and I can’t say this enough — limit each slide to one point. Not one point with multiple subpoints. One single solitary takeaway per slide.
5. Bullet Points
If you feel compelled to use bullet points, find a more visually interesting way to display them than a boring list.
I realize this is a big departure from what you’re used to. It also entails a lot of work. But I fear that your current slides don’t do justice to your content.
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